These stages, each of them an indispensable step to bringing you the most popular drink in the world, are known as the coffee value chain.
This commodity chain begins with the cultivation of the beans on coffee plantations in producing countries and ends with the purchase of roasted coffee by the final customer, in the countries where it is consumed.
It is a network that encompasses production processes and techniques, the final result of which is the sale of ready-to-brew coffee.
It includes the cataloging of production processes, the distribution and final consumption, the actors involved in each stage, and the legal and institutional framework.
Understanding each phase and its actors is crucial to successfully implementing traceability in the world of coffee.
It is also vital to detect areas of opportunity in order to streamline processes, increase quality to make it possible to break into high-value markets, promote fair prices for producers, and improve the experience of enjoying this aromatic drink.
They organize the and logistics to transport the coffee to the roasting company. As a rule, importers do not transform the coffee beans in any way. Their responsibility ends with the delivery of the green coffee to the roasting company.
They bring the roasted coffee to the customer. The roasted beans are delivered to coffee shops, restaurants, grocery stores, and large retail chains through a transportation network.
Some roasters distribute their own roasted coffee, but most sell their product through the various distribution channels.
There are many commercialization strategies involving a wide variety of wholesale and retail intermediaries. It is these companies that are in closest contact with and have direct responsibility to consumers.